Explainer video - we explain what it is and for whom.

Are you looking for a way to present your company's offer in an attractive and effective way or to explain how a product works? Or maybe you need to show a lot of intricate information in a short time?

The world is accelerating more and more, and thus the reaction time to the advertising message is also getting shorter. Recipients are currently stimulated by all kinds of forms of advertising. Many consumers have adblockers on ads due to their intrusive and persuasive tone. Marketers struggle with ideas on how to convey a message in a creative and understandable way, encouraging them to click on the ad.

The development of video marketing has resulted in explainer video gaining more interest and recognition from business customers. Due to its attractive graphic form, this type of message naturally focuses the attention of recipients, while providing the necessary information. This type of short advertising animations gains more credibility for viewers than in the case of standard advertising. Animated films are created for a specific purpose, which is to facilitate understanding of a topic, and not to impose the content of the message.

Explainer video comes from the word explain, because explaining phenomena/products is the main subject in explainer video production. The construction of this advertising animation technique is characterized by the fact that it simply explains complex and complicated issues concerning many industries. It is an excellent marketing communication tool that explains mechanisms or topics that cannot be expressed in words step by step. For example, with the help of animated advertising, you can quickly and efficiently discuss what the purchasing process looks like in an online store.

Explainer video as animated ads presents:

• the advantages of the product or service,
• complicated or new issue, e.g. dropshipping
• user manual or operation of the device,
• production, sales and purchase processes, schemes
• functions and operation of software, applications, websites
• business strategies.

The company's explainer video is intended for recipients of every industry. Colorful graphics with moving characters will be more accessible and understandable than too long descriptions. Even the most complex and technological products can be easily presented in a clear way. Such business animation increases brand awareness and engagement of almost every recipient. Moving images help visualize objects and assimilate in an accessible way new concepts that require attention and many details, e.g. from the medical, technological, IT, industrial industries, but not only. Explainer video animation can also be used in the HR department for internal communication with employees, e.g. for training and webinars. Certainly, a moving animation will speed up the acquisition of knowledge than a static presentation.

Product animation is perfect for promoting startups or presenting business proposals to potential recipients and partners. When Twitter entered the market, company managers commissioned a 2.5-minute animation presenting the application. Thanks to this, they reached over 10 million new users with their message. This is an example of the success of a global brand that gained popularity using explainer videos for promotion.

Here are some characteristics that make an explainer video a success:

1. attractive moving graphics
2. readability of the narrative
3. simple, clear message
4. step-by-step explanation of the mechanisms/process
5. unlimited possibilities to visualize difficult schemes/concepts.

Animations for companies are most often placed on websites, but it is also used as an off-line presentation. The duration of the explainer video is about 1-5 minutes, depending on how much content we want to convey.

Animated commercials can also emotionally engage the viewer, drawing them into the story told, where the imagination has no limits. Explainer 2D video is perfect when we want to present the benefits of a product or explain a process that we cannot show in real time, e.g. in technology and medicine. When we want to visualize how the cells in our body function, it is much easier to present it with a moving animation. Thanks to this, we can see exactly how, for example, the process of cell division, etc.

Creating 2D animations is the fastest and most effective solution that increases reach, contributes to sales growth and helps to stand out from other forms of marketing communication. To see the effectiveness of the explainer video, please contact Crazy Cat Animation Studio. Our team will answer additional questions in detail.